Dec 11 , 2023

The Rise of the Wig and Beauty Trend

The Rise of the Wig and Beauty Trend

There's a whole new world of wigs out there, from high-end synthetic options to human hair that looks totally natural.wig and beauty And whether you're wearing a wig as a hairstyle or because of hair loss, the right one can transform your look—and your self-confidence and sense of identity.

The history of wigs is pretty interesting: They started off as a protective measure against extreme heat and lice (yep) in ancient Egypt, and then became a symbol of status for royalty during the Renaissance.wig and beauty Louis XIII of France was probably the most iconic wig-wearer of his time, and Marie Antoinette famously sported a luxurious set of wigs before her execution during the French Revolution. But since the early 2000s, a shift happened: When white celebrities like Kylie Jenner began publicly wearing wigs, it created a cultural acceptance that pushed more people to experiment with wigs and weaves.

Today, wigs are seen everywhere: in magazines, music videos and films (remember the wig shop scene in Beyonce's Formation video?), editorial shoots, and on the runway (Martine Rose placed almost every model in a wig for spring/summer 2020).wig and beauty And it's not just about style: A lot of black women have been wearing wigs for years, as a way to protect their natural hair from damage caused by over-processing or excessively tight hairstyles. This trend has also been fuelled by the natural hair movement, and black women's renewed focus on overall hair health.

Experts like celebrity wig stylist Noah Scott, Glam Seamless creative director David Lopez and Bold Hold founder Tamika Gibson are all seeing a huge demand for wigs and weaves.wig and beauty They explain that a major part of the rise is due to the accessibility of high-quality products that were once reserved for celebrities and beauty experts only. They're now available to all of us thanks to companies like UNice, which has been instrumental in developing breathable wig caps, thinner lace and pre-plucked hairlines.

And although a wig may seem intimidating to try, it's actually not that complicated when you know what you're doing.wig and beauty The most important thing is to always use high-quality glue—like the Bold Hold Active Reloaded Wig Glue ($27)—and to make sure you have your hair properly prepped and maintained before applying it. For instance, Gibson says it's best to keep your natural hair braided or put into pin curls to prevent friction between your strands and the wig.

Defritas and Edgehill both highlight the impact of innovative wig technology, noting that it gives people who have suffered from hair loss an opportunity to feel confident and empowered in their appearance.wig and beauty They also stress the importance of embracing black hair culture and promoting hair health, which is why they love that more and more women are choosing to wear wigs as an expression of their personal style.

So go ahead, give wigs and weaves a chance—you never know where they might lead you! Just make sure you're using a quality product and storing them properly to avoid mold or mildew.